
ASHLEY BEDELL
I’ve spent over 20 years working in visual design, art direction, and creative storytelling across lifestyle, tech, and CPG brands. I love the full arc of the creative process, from early ideas and big picture thinking to the details that make something feel right in the real world. I’ve led brand launches, built identity systems, art directed shoots, and stayed close to production, whether that means color work, retouching, or packaging making its way to shelf.
I’m someone who likes to get my hands dirty. I’ve shaped campaigns across photography, events, social, print, and digital, and I enjoy balancing creative instinct with technical problem solving. One day that might mean art directing a shoot or sketching out a concept, another day it might mean wireframing an experience or digging into a new tool or system to make the work better. I’m curious by nature and I genuinely enjoy learning as I go.
People matter to me as much as the work. I’ve spent nearly a decade working remotely with cross functional teams, and I care a lot about how collaboration feels day to day. I try to listen first, ask good questions, and create space for open conversation and debate. I believe the strongest ideas come from environments where people feel supported, trusted, and comfortable taking risks, even when things do not go perfectly.
Though my professional skills are vast and varied, I am much more than a portfolio loaded with client specific work. I love working with my hands, whether that is drawing, painting, or strumming some tunes on my guitar or ukulele, often badly. I am a big believer in finding the funny in life. I enjoy being with people and I also embrace my solitude. I am always looking for opportunities to add to my life, which tends to be new, usually fun, occasionally chaotic, and deeply introspective.
I bring a steady presence to fast moving situations and I try not to take myself too seriously. A sense of humor, a listening ear, and a calm approach can go a long way when things get stressful or messy. Beyond the deliverables, I show up wanting to do good work with good people, and to help create creative processes that feel thoughtful, human, and sustainable.
I look forward to collaborating with you.
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SKILLS:
Creative Director // Photo Art Director // Photo Editor // Visual designer // People leader // Team builder // ​Publication Design // Marketing Collateral // UX/UI Design // Packaging Design // Promotional Product Design // Exhibition & Environmental Design // Typography // Photo Editing // Retouching // Art & Illustration // Adobe Creative Suite

